• James Grand-Scrutton

Why you shouldn't use a premade logo for your business

Your face is your visual identity. That is how other people recognise you visually. The same way your business also needs a visual identity for recognition. This comes through a unique logo design.


Of course, with so much competition from everywhere, you would want your logo design to be unique. In the business world, you want to stand out and have an identity that doesn't entangle with other businesses.


This is why logo design is the most essential part of the branding and why you need a custom logo, not premade. For this, you will have to utilise the services of a design company.

Here are a few great reasons why your business needs a design company for its logo.


Build A Unique Visual Identity


Branding is the most important part of running a business. It sets the tone for how other people are going to perceive your brand. You need this perception to be good otherwise not many people will be attracted to buying from you.


Using a logo design company instead of a premade logo will do wonders for your branding. The professionals will ensure that your logo is tied with the message of your brand. They will also make a logo that is in line with the perception you want your audience to have of your business.


Great First Impression


First impressions are everything. The first impression of your business comes from your name and logo. If your logo is not professionally designed then it will not hook your audience.


This is because a lot of things go into making a logo such as color scheme, scalability, font, and style. All of this combine to give the kind of impression you want. However, only a professional designer will know how to use these tools to provide a great first impression.


Marketing Across All Media Platforms


If you want your business to keep growing you will need to utilise many media platforms with time. This will help you reach many audiences and capture many new customers.

This will only happen if your logo design is responsive enough to be put across a variety of media platforms. For this, it needs to be available in different layouts and sizes.

Hiring a professional logo designer will ensure that your logo is responsive enough to be put across all media platforms. This will help you in marketing your business anywhere and at any time!


High Return On Investment (ROI)


Many businesses don't hire logo designers because they are just starting and they feel that they will not get a return. However, it is important to understand that a logo is a long-term investment.


As your branding attempts to keep getting successful, potential and existing customers will trust you more and buy more from you. A logo plays a great role in this as it provides your brand with some credibility.


Build brand loyalty through the power of a great logo and see the high return on investment in the long run!


Final Words


If you want your business to have unique branding then don’t invest in anything mass-produced. Hire a professional logo design company instead and see how much credibility and uniqueness it brings to your business.

© 2020 by GSGraphicDesign

Tel: 07979 470222

20 Station Avenue

Wickford SS11 7AS 

j.grandscrutton@gmail.com