Creating a logo for your business is a major step of branding. You need to make sure you’re taking the right steps to create an ideal logo for your business. Otherwise, what is the point of it? One thing that you need to know about logos is that they aren’t always timeless; they do have an expiration date.
Instead of making use of the logo, you made when your business was starting out, try to adjust it according to where your business stands currently. If you don’t do this, then there is a possibility for you losing out in terms of customers. While it may not have a massive impact on your customers, your logo does determine whether your brand is attractive or not. Let’s take a look at three signs that will surely tell you that it is time to update your logo.
It’s Outdated And Doesn’t Look Good
Logos are bound to have a shelf-life. Don’t expect them to work for your business forever. If your branding process doesn’t incorporate the adjustment of your logo, then you’re sure to run into a problem. Over time, your logo is bound to be outdated. It becomes old and boring. When it hits this stage, you’re going to lose out.
Don’t allow this to happen when you know you can control these things. Update your logo according to the changing times. Things are different than how they were a few years ago. If you don’t keep up with the changing world, your audience will assume your business to be as outdated as your logo. So, work on your branding and create a new logo with a modern touch.
It Doesn’t Tell A Story
Another problem that you will run into when it comes to logos is that it might not be telling a story to your audience. You want to make sure that when your audience sees your logo, they understand what you’re offering. Allow your brand to say something more than just the obvious.
When taking a look at popular logos, you will hear FedEx being praised for having an astounding logo. The white space in use for its logo is phenomenal and allows the audience to connect with them differently. Explore the world of logos and improve yours so that you can also tell a story through it.
It’s Boring And Not Relevant To Your Brand
Lastly, if your logo is not exciting, then no one is going to be attracted to it. The more boring and irrelevant your logo is to your brand, the more you will find people turning away from it. Allow yourself to explore better options for your business. You’ll be surprised to know that you can be extremely creative when it comes to logos and create one that has more relevance to your brand.
There you have it, the three reasons why you need to change your business’s logo. If you feel like any of these exist for your logo, then it is time for you to update your logo for good.