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  • Writer's pictureJames Grand-Scrutton

Five Characteristics Of A Good Business Card

Business cards prove to be highly essential for every business. It is a way for you to market your business in a unique way. So, you want to make sure that your business card is enrapturing. When you give your business card to another person, you want to make sure that what they see interests them. If you have an ordinary or overly complicated business card, then no one will be keen on viewing it twice. There are also quite a few features that you will have to consider when it comes to the design of your business card. So, let’s take a look at the five characteristics of a good business card.

Text Size

The first thing that you need to see is that your font size is ideal. It shouldn’t be too large or too small. When someone views your business card, they will want to make sure that it is readable. If it is not, then the whole reason of you giving out your business card becomes pointless. The design of your business card should incorporate the right font size; not excessively large and not too small either.


Many times, businesses forget to put their logos on their business cards. This is a grave mistake. You want to make sure that your business logo is on your business card. All you have to do is ensure that it doesn’t take up too much space on it. The ideal size of your business logo should add to the overall look of your business card. While it should be the most prominent feature of your business card, make sure you put in careful consideration when placing it on.

White Space

No one likes business cards that are filled with excessive details and visuals. You want to ensure that there is enough white space for the viewer to be able to make a sense of things. The more clogged up your business card is, the more difficult it will be to comprehend. So, it is vital to make effective use of white space available and ensure that there is enough space for readers to get to the right information.

Relevant Information

Another key thing that you will need to focus on as it is the top feature of a business card is the information you add. Keep in mind that you get extremely limited space to add your details, so you want to make sure you’re only adding information that is essential. Don’t add excessive details on your card. Keep it to only relevant information to pique the interest of the viewers.

Professionally Printed

Lastly, your business card design can be perfect, but if you do not get it professionally printed, then there is no point of it all. You should make sure that you get your business card professional printed to get the best finish for them. This will make them more viable. Not doing so will show that you’re not set on taking your branding to the next step. Having professionals do this might seem more expensive, but it will surely pay off.


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