• James Grand-Scrutton

Why Designing A Great Logo Is Harder Than It Looks

A business logo is more than just a visual aesthetic and design. It is 75% of your brand's most recognizable identifiers. Besides that, more than 60% of consumers avoid brands that have an unappealing or unattractive logo.


That is why you need a great logo design to capture the attention of consumers. It will help them remember your brand. However, logo design is not as easy as it looks.

Here are the top reasons why.


1. Enticing Emotions


A great logo will always make people feel something when they see it. That is why it is essential to understand brand psychology to achieve this aim. The key here is to have an idea of your target audience and know what they connect with.


For example, Adidas and Puma have made logos that appeal to sports fans and fitness enthusiasts. That is why the users are proud to wear these logos on their clothing items. To connect with your audience through your logo, you have to research what they like.


2. Simplicity


All great logos are simple. For example, Nike is just a swoosh, McDonald’s is just the letter “M” and so on. However, even a simple logo design requires serious thought and contemplation.


The key here is to create a logo that gives enough information without being too complex. Doing this is not easy. That is why your branding design process should be focused on creating something simple yet unique.


3. Ease Of Use


A logo is one of the widely used elements of your brand. You use your logo everywhere and on everything. That is why it needs to be easy to use on any scale.


That means your logo should look great on a billboard and your packaging. It should be easy to use in any format and on any scale. Achieving this is not easy, and many brands forget this aspect of logo design.


4. Recognizable


Anywhere you see a swoosh, it instantly reminds you of Nike. That is the power of a great logo. It is easily recognizable and memorable by everyone out there, even people that are not into sports or fitness.


As a brand, you also need a logo that is easily memorable and recognizable. Your audience should instantly recognize your brand anywhere they see your logo. That is the power of a recognizable logo.


5. Future-Proof


The most important part of branding design is to keep the logo future-proof. It should be timeless and stay relevant for a long time to come. That is because changing logos is one of the riskiest moves a company can make.


That is why a logo should work in the present and the future. It will allow the business to stay successful and relevant for a long time to come.


Final Words


These are the top five reasons why logo design is more challenging than it looks. It is not easy to create a logo that will succeed as it requires serious thought and research. That is why brands should always invest in great logo designers.