• James Grand-Scrutton

Three ways your business can benefit from a rebrand

Are you considering giving your brand a refresh?

It can be a daunting task and leaves a lot to consider, as a rebrand isn't just your logo its also your website, social media content and advertising. If you're debating whether to have a re brand or not, take a look at the three ways i feel a rebrand can be beneficial for your business below.

1. You can reach a new audience

one of the biggest benefits of a rebrand is that it allows you to reach a new audience, once you focus on creating new aspects to your business and market them well the amount of customers you can reach are endless. Rebranding can offer the stimulation your business needs to create new growth in an ever-evolving market.

2. You add consistency within your business

if your businesses re brand is done correctly, you add consistency throughout your whole business, which over time will establish a trust between you and your customers, one example of this would be apple, i bet if you watch a apple advert you would know who's advert it is before you see either the product and logo, this is because their branding and marketing is the same along all platforms which builds familiarity with the consumer and allows instant recognition.

3. Change the company goals and focus

A re brand is a great opportunity to look at the goals and focus of your company and decide whether you want to change them, it might seem like a big decision to make at the time but it can really help with your companies future, im not suggesting completely change your business model but a re brand may help find and better discuss your key benefits which may lead to higher paying clients and a new audience (sort of like i mentioned in point 1).

In conclusion, i personally believe even the most established businesses can benefit from a re brand if done right. There certainly is pros and cons but i believe that said pros out way the cons.

If you have any questions about a re brand or would like me to help your business with this process, please don't hesitate to contact me

Have a excellent day!

James

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