• James Grand-Scrutton

How To Use Design To Benefit Your Business In 2021

Updated: Dec 28, 2020

Marketing is the backbone of any business operating in this day and age. It has opened up vast possibilities for businesses to expand their horizons, and take over the market. However, there is also immense competition.


That is why you need the best digital marketing strategy that includes graphic design, branding, and many other elements. With a combination of these, you will be able to stand out from the crowd, and take your business to the next level in 2021.


Create A Lasting Impression


With such intense competition out there, you want people to remember your business. For this, you need visual elements such as a logo that the consumer can recognize anywhere.

According to many studies, people can recall at least 65% of the visual information they see even after three days. On the other hand, three days later, people will only be able to recall 10% of the written information. That means they can recall design more easily than text.


You can take advantage of this by incorporating design elements into your branding strategy. It will help people to remember your business and recognize it instantly whenever they see it.


Improve Your Engagement


The digital landscape is all about engagement. The higher the engagement, the wider your reach will be. Don’t believe us? Here are some research-based facts that will emphasize our point:


· Facebook posts that contain images receive 2.3 times more engagement than posts that don’t contain images

· Original graphics such as infographics drive 40% of engagement on social media

· 69% of marketers say that visual content was a core element in their marketing strategy

· Tweets with visual content are retweeted 1.5 times more

· 91% of people prefer visual content over text


All this data proves that well-designed content that contains high-quality visual elements receives a higher engagement. That is why branding and graphic design is such a crucial aspect of your digital marketing strategy.


If you want to drive a wider audience and increase your reach then you need to use visual elements. It will increase your user base and you will receive much higher engagement from your existing user base.


Drive Sales Subconsciously


Never underestimate the power of the subconscious mind. It is much more powerful than anything else. You can use this power to your advantage to drive purchase decisions and increase sales.


Did you know that almost 95% of our purchasing decisions take place in the subconscious mind? However, what you need to remember is that you can use colour psychology and design elements to trigger emotions. Doing so will allow the subconscious mind of the consumer to make decisions in your brand's favour.


That is why colour psychology and design elements should be an integral part of your digital marketing strategy. Using it to your advantage will help you increase sales and influence the purchasing decisions of consumers. Once you do, you will increase sales in no time.


Set Yourself Apart From Your Competitors


Globalization is at its peak as businesses are everywhere. Your competitors reach far beyond your geographical area, and it can be challenging to stand apart from all of them. However, it is not impossible.


You can keep the same prices, products, services, and functioning of your business as your competitor but what will set your business apart is design. That extends to every aspect of your business such as the design of your product, packaging, logo, and many other visual aspects.


So, to stand apart from your competitors, you need to focus on graphic design and branding aspects. To achieve this, consumer feedback is important. You need to perform extensive market research to understand the kind of design that can help you stand out.


Consumers need to see your product on a shelf among your competitors and end up choosing yours because of the aesthetic appeal and design. The aim is to also help them click on your product when browsing your website. If the design of the website and the product is not good, they will not stay.


Strengthen Your Brand Identity


Visuals are an important aspect of brand identity. Just as people recognize us through our faces, they recognize brands through logos, colour schemes, etc. Graphic design allows you to create a recognizable and memorable face that will reinforce your brand whenever people see it.


Branding can maximize your brand’s potential and aid it in becoming successful in the digital and physical landscape. However, one aspect of branding and design is that you need to be consistent i.e. reliable. Your colour scheme, logo, layout, typeface, and other visual elements should be the same across all mediums and platforms.


That will allow you to achieve consistency across platforms, and people will recognize you everywhere. All of this is a crucial aspect of creating a strong brand identity, which will help your business become successful in the long run.


Always have a goal in mind when it comes to creating your brand identity. You need to think about the message you want to convey, the emotions you want to trigger, and the impressions you want to create. Answering all these questions will help you create an identity that resonates with your brand.


Final Words


These are the five benefits of design that show how important graphic design is to any business operating in the digital landscape. If you want to stay relevant and successful in the long-run then you need to create a branding strategy that incorporates design and visual elements.


Once you do it with consistency, your brand will experience success like never before. After all, with the increase in web traffic, the first quarter of 2021 will most likely be focused on digital marketing. So, if you want to stay ahead it is time to incorporate design in your business.

T: 07979 470222    E: james@gsgraphicdesign.co.uk

20 Station Avenue  Wickford SS11 7AS 

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