• James Grand-Scrutton

How To Find Your Signature Brand Style

Every business requires a unique brand style to make it stand apart from others. But finding your signature brand style isn’t an easy task. It requires you to understand your business extensively, research, and ask yourself a few questions to get you started. So, if you are worried about your business’s branding, then here you will understand how to find your signature brand style.


What Is Your Brand’s Value?


The first thing that you will have to assess is what your brand stands for. Knowing what values your brand has is essential in easing the process of finding your brand style. You would go for a style that exudes your brand’s value as well. So, to move forward with your branding, you need to ensure that you understand what your brand values. Ask yourself why you created this business and what kind of problems was it solving. This will allow you to understand better how to go about for your brand style.


Who Is Your Target Market?


The next thing that you should be assessing for your brand style is the target market you are catering to. The more detailed you get at this stage, the more you will be able to understand what your target market likes. For instance, you will be able to know what kind of branding they are attracted

to.


For this, you will have to make use of as much data as possible. By keeping a close on your consumers or the competitors, you will be able to understand what drives them to a specific brand. With all the data collected, you will be able to put the pieces together to identify what style you should be following.



Does Your Style Match Your Logo?


Once you have a clear understanding of your brand’s value and target market, you need to do another assessment. Your logo matters a lot when it comes to your brand style. The first thing many people notice is the brand’s logo. So, you want to make sure that your style matches with your logo.


If you believe that your style is different than what it was before, then you might need to take a look at changing your logo as well. Create something that goes well with your brand’s value and places well with your target market.


What Are Your Brand Style Words?


Lastly, there are a few things that you need to associate with your brand style. One of these things are brand words. When you think of your brand, what comes to your head? Pick out a few keywords that will help you identify the type of brand you are and the style you should be opting for. Common keywords include the likes of classic, modern, fun, serious, innovative, tough, intellectual, feminine, masculine, and so many more. You will find long lists of these words. So, think hard about which ones work best with your brand to be able to understand the best style for it.


Creating your signature brand style is essential. So, you need to make sure you follow in with these guidelines to help you come up with the perfect style for your brand.