The logo of your business is its visual identity. This is how people recognise and remember you. When designed correctly, it also helps people have positive feelings about your brand.
This is why you should never underestimate the power of a great logo design and utilise it to maximise results. The best way to get results is by strategically using it in different places.
Here are five places you can use your new logo design that has proven to be effective for many businesses.
#1. Business Cards
There are so many places that you keep distributing your business cards and so utilising this potential can go a long way. It may not seem like much but putting your logo on your business card is a powerful tool.
It exposes your logo to potential customers and this way they can easily remember who you are. While giving out these cards, always add something of value so that potential customers can keep these cards to remember later.
2. Website
Your website is your identity in the digital landscape. This is because no matter where a potential customer hears about you, the first thing they will do is search for you and visit your website.
This is why you must place your new logo design at the home page so that is the first thing that potential customers see when they visit your website. Incorporating your logo with other visuals will give the customers a much clearer idea of what your business is and what it stands for.
#3. Social Media Accounts
The potential of social media when it comes to gaining new customers is endless. There are almost a billion users on Instagram and even more than that on Facebook.
So, take advantage of this user base and put your new logo design on all your social media accounts. This is why before you invest in a new logo design you should ensure that is scalable so it can work across all platforms without a change in quality.
#4. Product Packaging
Of course, this is a no-brainer. Your products should always have your logo on them. It enhances the overall look of the packaging and positions your brand in the market.
To take this one step further, you can even think of how your product is unboxed. This way you can add the logo to all the layers so customers can keep seeing it while unboxing your product.
#5. Promotional Materials
Your logo should always be on the items that you hand out for free at promotional events. Everyone loves free stuff so you can get a much wider audience if you brand your free merchandise as well.
Final Words
All these places have immense potential in increasing your presence and improving your branding through logo design. However, to get the perfect logo that is scalable across all platforms you should hire a professional such as GSGraphicDesign.
We will make sure that your logo is aesthetic, visually memorable, and workable across all platforms. For more information, contact us now