• James Grand-Scrutton

5 Characteristics Of Good Print Design

Updated: Dec 30, 2020

Businesses make use of a variety of print designs to ensure that they can give their audience a positive impression of their brand. With the right print designs, you can make sure that you’re offering your customers reasons to remember your brand and get back to you when needed.


You might think that business card design and flyers don’t have the same value as before. But that is not true. They still hold immense value, so you need to make sure that you’re designing them the right way. If you’re not sure what a good print design is like, then here are some characteristics that can give away a good print design.


Simplicity


The first thing that you need to focus on is making sure that the design is simple. Cluttering too many things together isn’t the best way to go about it. Sometimes, that just gives off the vibe that you’re trying too hard. Try to keep things simple and don’t go overboard with your design as that might affect its quality. You don’t want to do that.


Instead, go for words and spacing that attracts people towards your print design. It should be simple and easily understandable so that people can understand what you’re offering through your business card design or your banner design.


Good Use Of White Space


White space is essential when it comes to the quality of print designs. You don’t want to have too much written on your prints as you want people to quickly be able to read what you’re offering. The better use of white space, the more attractive your design becomes for your audience.


Too much content and too many illustrations can easily confuse people. Make sure that you add appropriate white space to add to the overall quality of the print design.


Quality Print Materials


When people come across your print design, they always look at what quality you’re offering. The more pristine the quality of your print design, the better perception people will have of your brand.


Just by the look and feel of your business card, they will be able to tell how much effort you’ve put into it. Make sure to get good quality print materials to create a high-quality print design for your clients.


Free Of Spelling And Grammatical Errors


A great turn off when it comes to print designs is a spelling or grammatical error. Imagine perfecting your business card design and then ending up typing “asistant” as opposed to “assistant”. Even the smallest mistakes can make your audience feel that you didn’t put in enough thought and quickly overlook your brand. Improve quality by making sure your design is free of such mistakes.


Perhaps talk to a copywriter, they would be able to take a look at your text and either correct any errors or write everything again in a professional manner.


Readability


No need to sound extremely wordy on your print designs. Keep things simple and also readable. Your text shouldn’t be too small or too big that it takes up all the white space. Figure out a balance and that’s what will make the design pop out.



These five characteristics are essential if you wish your print designs to be of top-notch quality. Try not to be excessive when it comes to them, and go for a simplistic approach. Apply these to your print designs, and see how much better they look once you’re done!

T: 07979 470222    E: james@gsgraphicdesign.co.uk

20 Station Avenue  Wickford SS11 7AS 

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